Tactical Tips Tuesday: 5 Pricing Mistakes Vendors Make (and How to Fix Them)
Welcome to Tactical Tips Tuesday — where we help vendors avoid costly mistakes and boost profits.
Today’s topic? One of the most common struggles we see:
Pricing mistakes vendors make.
If you’ve ever asked:
– “Am I charging too little?”
– “Should I raise my prices?”
– “Why do I keep losing money on sales?”
This post is for you.
Here are the top pricing mistakes vendors make (and how to fix them fast):
Pricing Mistakes Vendors Make
❌ Mistake 1: You’re not calculating the full cost
You’re not calculating the full cost
Way too many vendors guess their prices or “copy others.” That leads to lost profits or burnout.
✅ Fix:
Work out your full cost:
- Materials
- Packaging
- Time
- Delivery fees
- Platform/transaction fees (like Yoco or iKhokha)
Then add a margin that lets your business grow — not just survive.
❌ Mistake 2: You’re scared to charge what it’s worth
You’re scared to charge what it’s worth
So many vendors undervalue their time and products out of fear.
✅ Fix:
Stop trying to be the cheapest. Be the most valuable.
People don’t just buy the product — they buy the story, the service, and the experience.
❌ Mistake 3: Your pricing is inconsistent
Your pricing is inconsistent
Your Instagram says one thing, your flyer says another, your CMH store says something else? That’s a red flag to buyers.
✅ Fix:
Create one pricing sheet and stick to it.
Make sure your prices are identical across:
- CMH
- WhatsApp/Instagram
- Flyers and posters
It builds trust — and makes life easier.
❌ Mistake 4: You’re missing upsells and bundles
✅ Fix:
Offer bundles, upgrades, or extras:
- “Buy 3 get 1 free”
- Add gift wrapping
- Upsell a premium version
- Bundle with related items
Upsells increase your cart size without needing more customers.
You’re missing upsells and bundles
Selling one product at one price? You’re leaving money on the table.
❌ Mistake 5: You never review your prices
You never review your prices
Costs change. Courier fees go up. Materials run out. But your prices haven’t changed in a year?
✅ Fix:
Review your prices every 3–6 months.
If you adjust, just be clear and honest with your customers.
Final Thought:
🚀 Don’t Let Pricing Be the Reason You Quit
These pricing mistakes vendors make are avoidable — if you take a step back, plan ahead, and stay confident.
If you want help, we’re here. We’ve worked with tons of vendors to fix pricing, boost visibility, and build smarter stores.
📌 Related Coaching Package:
Explore our Clarity Starter Pack — includes a 30-minute call, pricing help, and startup tools to get you sorted.
👉 Browse Our Coaching Packages
📲 Or Chat with Arno on WhatsApp
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