How to Get Your First 10 Customers Online
(Without Paying for Ads)
Welcome to Winning Growth Wednesday! Whether you’re just starting out or you’ve had a slow launch, this post is designed to help you get real customers through the (virtual) door — without spending money on ads.
We’ve helped dozens of vendors on CMH reach their first customers, and the strategies below are the fastest and most sustainable ways to grow when you’re starting from zero.
How to Get Your First 10 Customers Online
1. Share Your Store Personally (With a Hook)
Share Your Store Personally
Don’t just say, “Here’s my store.” Instead, say something like:
“Hey! I just launched my store on CMH. I’m giving R20 off to the first 10 customers — let me know if you see anything you like!”
People respond better when they feel they’re part of something personal, early, or exclusive.
2. Use WhatsApp Status Like a Billboard
Use WhatsApp Status Like a Billboard
WhatsApp Status is one of the most powerful free marketing tools in South Africa.
Post daily (or at least 3x a week) with:
- A product photo
- A short message: “R20 off until Friday!”
or “Free delivery this weekend only” - Your store link
People you already know are more likely to buy than strangers.
3. Ask Friends to Share (with a Script)
Ask Friends to Share
Many vendors say, “I don’t want to ask.” But people want to help — they just need it to be easy.
“Hey, I’m trying to get my first few customers on my online store. Would you mind sharing this link once on your WhatsApp or Facebook today? I’d really appreciate it.”
4. Offer a First-Time Buyer Deal
Offer a First-Time Buyer Deal
This is one of the best ways to motivate someone who’s on the fence.
Ideas:
- R20 off your first order
- Free local delivery
- Buy 2, get 1 free (on selected items)
Create urgency with phrases like:
“Only for the first 10 customers” or “Valid until Sunday.”
5. Follow Up With Anyone Who Showed Interest
Follow Up With Anyone
Who Showed Interest
If someone replied to your story or liked a post, don’t leave them hanging.
“Hey! Just wanted to check if you’re still interested in that item. Let me know — I’m happy to help or answer any questions :)”
Following up feels personal — not pushy.
Final Thought:
You don’t need a big audience or paid ads to get your first 10 customers. You just need a plan, consistency, and a little confidence.
Start with who you know. Offer value. Be real.
Want to see Shopify’s Opinion Check it out here
And when that first sale comes in, celebrate it like a boss 🎉
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